The organizers behind the Houston Invitational, an annual golf event, needed a logo that represented its namesake’s nickname, “Moose.” A man regarded for being quintessentially cool, Monolog created a mark to capture this essence with a pair of classic aviators and a “tee-cig” for those “I do what I want” vibes.

Just as cool on a shoehorn as it is on a polo, this mark elevates the game of all who wear it, no matter their handicap.