Merch à La Carte: Brand Identity

With limited options and high minimums, ordering custom merch for your bar or restaurant can result in a lot of overstock with little style. Merch à La Carte solves this headache by serving as a swag concierge so restaurants owners and managers can focus on excellent food and service.

To distinguish themselves from large print-on-demand services and mass-produced promotional products, Merch à La Carte asked Monolog to develop a visual identity that reflects their desire to create simple, timeless goods that customers want.

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The Power to Invade

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Kaegi '60