
Merch à La Carte: Brand Identity
With limited options and high minimums, ordering custom merch for your bar or restaurant can result in a lot of overstock with little style. Merch à La Carte solves this headache by serving as a swag concierge so restaurants owners and managers can focus on excellent food and service.
To distinguish themselves from large print-on-demand services and mass-produced promotional products, Merch à La Carte asked Monolog to develop a visual identity that reflects their desire to create simple, timeless goods that customers want.

