TNCANRUCK is food drive meets pub crawl meets endurance event. Organized in partnership with F3 Nashville and Second Harvest Food Bank, breweries across Nashville hosted food donation boxes for weeks leading up to the event. On the final day, ruckers began their crawl, stopping at each participating brewery to enjoy a cold one before collecting their donations. The progressively larger load was carried by foot between each location before delivery to its final destination at Second Harvest.

The goal of this project was to create a playful logo to be used on promotional items and commemorative patches worn on the rucksacks of participants in the challenge.